http://www.thisismarvelous.com/i/198-Watch-How-This-Supermarket-Got-People-To-Buy-Their-Trash
For some reason the lecture in my first year sustainability class about the "Price of Perfection" stuck incredibly well.
This french supermarket bought the fruits and vegetables that their suppliers usually throw away due to outward imperfections. This is because people generally want their fruit to look perfect and we go to the supermarket and trifle though all the apples or peaches or whatever to find the one that looks the most appealing. This supermarket taught people that the imperfect fruits and vegetables tasted just as good and charged people less for them. This way more people could afford healthy food and they were reducing food waste.
I love this so much! I work at a restaurant which focuses heavily on fruit and we through out so much due to imperfections even though the fruit itself is perfectly fine. It's so silly! Poor fruits and vegetables being discriminated against hahah
I wish we could take this idea further, farmers poor so many different chemicals on fruit and vegetables to make sure we get bigger, more shiny and perfect looking fruits and vegetables..this is hurtful to the planet and could be majorly reduced if people weren't so obsessed with perfection.
- S
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